EMCOR 66 is a finely ground attapulgite friction modifier with excellent reinforcing properties. Its ultra-short fiber contributes strength and toughness due to many overlapping and interconnected particles. EMCOR 66 can replace asbestos fiber in some applications, while reducing environmental and safety concerns. EMCOR 66 is primarily used as an additive to a variety of friction compounds. The attapulgite particles form an overlapping bond with one another and with other particles in the formulation. These increase the reinforcing and frictional benefits of performance friction surface such as automotive and motorcycle brake pads, transmission clutch surfaces, railroad brake pads and shoes, and other similar products. EMCOR 66 provides benefits for industrial applications requiring friction modifiers by replacing asbestos while reducing environmental and safety concerns.